pitaya, the leader of thai street food.
A promising and innovative concept
All our restaurants are a real immersion in the heart of Thai street food culture. It's an invitation to travel, an escape from everyday life that we want to offer.
PITAYA® is the first networked Thai street food concept in France, and we are proud to have brought diversity and originality to the fast food scene.
Leader of the Fresh food movement
The success of PITAYA® is growing because it is perfectly suited to today's market, which wants to be able to eat in the city (or take away / be delivered) at a reasonable price, quickly and healthily, but with a focus on taste and originality.
Franchise Revelation Award
French Franchise Federation
- 76 restaurants à ce jour
- 105 restaurants prévus à fin 2020
- 20 ouvertures à l’international en 2021 :
England, Luxembourg, Belgium, Spain, Switzerland...
How to apply
You will be contacted as soon as possible by our development department.
Receive immediately by email the file introductory
The 3 keys to success
An original offer
A culinary show performed in front of the customers' eyes, an urban atmosphere reminiscent of Bangkok and a variety of flavours. There is a real proximity between the kitchen and the customer, street food style, which makes the place friendly and welcoming.
Thai cuisine is healthy: the Pitaya concept clearly claims to belong to the "Fast Good" and "Fresh Food" movement, as opposed to "junk food" fast food. Our recipes are well-balanced and made with fresh and good quality products.
Speed, simplicity, reasonable prices
Fast food codes don't have to prove themselves anymore.