pitaya, the leader of thai street food.

A promising and innovative concept

All our restaurants are a real immersion in the heart of Thai street food culture. It's an invitation to travel, an escape from everyday life that we want to offer. 

PITAYA® is the first networked Thai street food concept in France, and we are proud to have brought diversity and originality to the fast food scene.

Leader of the Fresh food movement

The success of PITAYA® is growing because it is perfectly suited to today's market, which wants to be able to eat in the city (or take away / be delivered) at a reasonable price, quickly and healthily, but with a focus on taste and originality.

Lauréat 2016​

Franchise Revelation Award

French Franchise Federation

    • 45 restaurants to date
    • 65 restaurants planned by the end of 2019
    • 15 international openings in 2019 :

England, Luxembourg, Belgium, Spain, Switzerland...

BECOME FRANCHISED!

How to apply

You will be contacted as soon as possible by our development department.

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The 3 keys to success

An original offer

A culinary show performed in front of the customers' eyes, an urban atmosphere reminiscent of Bangkok and a variety of flavours. There is a real proximity between the kitchen and the customer, street food style, which makes the place friendly and welcoming.

The quality

Thai cuisine is healthy: the Pitaya concept clearly claims to belong to the "Fast Good" and "Fresh Food" movement, as opposed to "junk food" fast food. Our recipes are well-balanced and made with fresh and good quality products.

Speed, simplicity, reasonable prices

Fast food codes don't have to prove themselves anymore.